Madeleine Vionnet: A new boutique with a history!!
Madeleine
Vionnet is something of a mystery. She greatly influenced the course of
fashion during the 20s and 30s, but, in contrast to so many fashion creators,
she chose an intensely private lifestyle, avoiding public displays and
mundane frivolities. A native of the Jura mountains, she never fit the
fashion stereotype of the social butterfly.
Madeleine
Vionnet’s ideas led to a more natural trend in women’s fashion: freeing
women from the constraints of the corset, her models followed the body’s
forms, rather like Greek sculpture. Her work has been compared to that
of the cubists in art, who freed painting from the confines of the traditional
style of representation. She added a third dimension to clothes, giving
them a flowing and supple structure, which not only expressed the body’s
shape, but giving them an emotional dimension as well. To quote Madeleine
Vionnet, When a woman smiles, her dress should also smile.
A brand
new Madeleine Vionnet boutique has just opened near Opera in the first
arrondissement. The elegant and refined interior has been designed in ebony
and ivory, in the Art Deco style typical of the Vionnet period. It’s a
must-see, for its limited-edition hand-painted silk mousseline scarves,
its crocodile purses with buckles shaped like deer, and its unusual and
high-quality fashion accessories.
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Madeleine Vionnet
12 rue de la Paix
75001 PARIS
01 40 15 63 01
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